Why now is the best time to start an affiliate program (with ad-shot).
1. affiliate marketing as an opportunity
Due to the coronavirus crisis that has affected us all, we know that the marketing budgets of many companies are currently tight. From this point of view, especially with regard to payment, there is no better alternative than the affiliate channel.
Affiliate marketing is the perfect marketing method for the current situation, as billing is commission-based (usually cost-per-order). If the commission is calculated correctly in terms of margins on sales/turnover, the entire channel can be financed from current sales. This means no more blocked and “uncertain” budgets or expenditure.
As an agency, we are aware that companies can no longer afford uncertainty at the moment and offer the best possible support in the implementation of a partner program.
2. the affiliate channel reaches new dimensions
Search engine traffic has reached an all-time high since the start of the coronavirus outbreak. People are looking for answers, not just about corona, but about their needs. They are trying to find products or services that could help them during this difficult time.
The current time also shows that people are spending record amounts of time on their computers and smartphones due to the lack of alternatives caused by the restrictions or because many have spent the whole day working from home.
People are more aware but worried about the future, so support them through the channel at this stage rather than missing the mark by focusing only on selling and converting.
Of course, it’s important to be aware of your communication style, but the good thing about working with publishers from a business perspective is that you can reach those who are at home in a casual (native) way.
The customer journey is currently more important than ever and this starts with your marketing concept.
3. affiliate marketing allows brands to easily reach their customers with promotions and offers
Now is perhaps a better time than ever in the history of E-COMMERCE to draw the attention of a large section of the country to deals and offers they can only get exclusively online.
With people staying at home and stores closed or about to close, people are glued to their computers and smartphones, watching content all day.
So make your content attractive and your brand could reach people who don’t even know your company.
Offer free trials or quarantine-specific offers that will excite the people you want to reach.
Again, the benefits in the affiliate channel are easy to take advantage of, so through split testing and other methods you should be able to see what works and what doesn’t over a short period of time.
Yes, times are tough. But without being overly dramatic, I dare say that the affiliate channel was designed for our situation. 😉
If you have any further questions, please contact our team at team@ad-shot.de
