Affiliate marketing has been an integral part of online marketing for a very long time. Affiliate marketing refers to a partnership between an advertiser and a publisher who are connected by a network. If you would like to refresh your knowledge of exactly how affiliate marketing works, you can do so here.
Affiliate marketing is particularly suitable for promoting customer loyalty, creating brand loyalty and gaining reach. One of the biggest advantages of affiliate marketing is that it is a low-risk and cost-effective advertising option. Advertisers only pay publishers a commission when a sale is made.
In the following, we will explain the advantages affiliate marketing offers companies and why it makes sense to use affiliate marketing.
Advantages for advertisers
Affiliate marketing is not only a low-risk and cost-effective advertising method, it is also the only marketing tool that allows companies to determine their advertising budget based on actual results. Advertisers can set different commission models and thus retain control over their expenditure.
More range
If you have reach and customer acquisition in your KPIs, affiliate marketing is the right place for you. The competition is stronger than ever. Whereas it used to take a long time to find a suitable company, today the competition is just a few clicks away. According to a study, customers are more likely to buy a product from a company they already know. Brand awareness is therefore the be-all and end-all.
It is important that you know your company’s niche and target group. Only if you are aware of this can you present your brand and your products accordingly. This knowledge also forms the basis for selecting publishers that suit you.
Another way to increase awareness is through reviews. Free samples are suitable for this, which you can provide to your publishers so that they can then write an honest review and help the target group to get to know your brand better.
You can also use price comparison websites. Users are always on the lookout for offers, especially online. Price comparison portals are therefore an ideal option for offers. In addition, price comparison sites usually have a wide reach that you can use to your advantage.
Increase in sales
A balanced use of several forms of marketing is important for your company. Using affiliate marketing in addition to your other forms of marketing provides you with a safeguard against problems that are out of your control.
With affiliate marketing, you can acquire publishers who use a variety of advertising methods to present your product. From voucher sites to influencer marketing and price comparison sites, everything can be covered. These options not only secure your sales, but also help you to steadily increase your turnover while you can continue to focus on your core business. Since your expenses are limited to results, affiliate marketing offers a successful strategy for your company.
No risk
Affiliate marketing involves a low level of risk. Payment is not based on clicks but on performance (CPO). Your expenditure is therefore exactly related to the results of your publishers. You are not using your marketing budget to attract users to your site. Instead, you generate customers and build a customer relationship and can sell your products directly.
Long-term supportive partnerships
Since the partnership between an advertiser and a publisher represents a win-win situation for both parties, it provides a very good basis for optimal cooperation. Both parties are involved in successful results in the long term. If you give your publishers enough time to develop target group relationships and promote your products, they will generate important buyers and therefore customers for you.
Tip: The more your publishers feel connected to you, the better they will represent your brand and create an attractive presentation of your products.
No start-up capital
You don’t need extensive marketing knowledge for affiliate marketing. Affiliate networks provide you with the resources you need to conduct effective marketing. You have a large selection of publishers and constant access to an overview of your successes. Payment is only made in the event of success.
Affiliate marketing also offers many opportunities for start-ups and smaller companies and does not require a large marketing budget.
Large selection of affiliate programs
Since affiliate marketing has been convincing with its effectiveness for many decades, affiliate programs are in great demand. The result: an incredibly large number of publishers you can work with. This mass enables you to choose your publishers to suit your company and your target group. You can select suitable publishers and decide to enter into a partnership with them. Affiliate networks and their partner programs create a complete system for communication and interaction.
Choosing and acquiring the right publishers can sometimes be very tedious and overwhelming. That’s where we come in. As an online marketing agency, Ad-Shot offers you the opportunity to completely take over and coordinate your affiliate marketing. We help you with planning, develop a strategy with you and offer you continuous monitoring and optimization.
Summary
Affiliate marketing offers you and your company numerous opportunities, possibilities and advantages. It is important to work with partners that suit you and can successfully address your target group. With a good basis of trust between the publishers and the users, the publishers can make an essential contribution to brand awareness and promote your products in the best possible way.
Marketing is not easy, but affiliate marketing offers you a flexible approach to take your marketing to the next level in a low-risk and cost-effective way.
Whether you’re a small business or an established brand, affiliate marketing allows you to develop new methods and tap into channels you haven’t used before.
